PREVIDAR BRINGS FASHION BACK TO THE CITY

Let's hop on to the seventh annual BACK TO THE CITY hip-hop festival in style, literally. For the first time in the history of this festival, it will open with a fashion show that will inimitably celebrate the hip-hop culture. This will be a fashion show unlike any other as the focus will not only be on the clothes, but predominantly on the hip-hop culture and all its various elements.
You are invited to come and cover the celebration of the biggest urban sub-culture in the world at the biggest hip-hop festival in Africa. We look forward to seeing you there.
Event Details:
Date : Saturday, 27th April 2013
Time : 13h00 (Gates open at 12h00)
Venue : Mary Fitzgerald Square, Newtown, Johannesburg
Damage : R80 until Monday, 22 April 2013 : R180 Presidential Card (All Access) : R100 door Pre-sold ticket outlets : OST Newtown, Dopestore CBD, Thesis Soweto or online via www.backtothecityfestival.com

ABOUT BACK TO THE CITY
This unique youth event has grown into the largest public display of both commercial and underground hip-hop in South Africa, presenting a day of live music, street art, break-dancing, art installation, skateboarding, film, street fashion, gaming, speakers and panel discussions.
The day began with an educational summit offering an exchange of knowledge from industry gurus working within the media, advertising and music business arenas. The aim of these workshops was to effectively empower artists with as much knowledge to enable them to efficiently administrate their career and brand growth. The aim was to utilize the culture as a tool to encourage critical thinking, social change and unity while empowering communities through media, arts, education and independent initiatives.
This year celebrates the seventh annual youth festival "BACK TO THE CITY" featuring a variety of artists and representing the pinnacle of artistic expression from South Africa. From the daytime events to the evening performances, this is one time that the inner city comes alive with true freedom of expression, providing a destination for hip-hop fans, artists and industry personnel to converge and celebrate the experience of hip-hop and youth culture.
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